Global Brands

What is the first thing that comes to mind when you think of Global Brands? The golden arches that are incorporated as a trademark of Mcdonald's Corporation. Or possibly the iconic black Swoosh representing Nike. These are major global corporations that have expanded rapidly internationally, and can be seen as symbols of global dominance of U.S. capitalism (POL 402). The book makes a really good point in all these brands, it says that since they are so big and most have been franchised out, it makes these brands marketed many different ways and also marketed under the banner of the one company. Although this can be beneficial to the business, it can also have its downfall just like anything else. Not everyone likes the United States, so there has been cases where these companies in other Countries have been protested and raged against, because they thought it symbolized and profited the United States. So these corporate owners really do have to be careful when and where they choose to do business.